Team Leadership

Larby Amirouche

Co-Founder & CEO


Larby Amirouche is a tech visionary with over ten years experience in the internet marketing industry. He’s a serial entrepreneur who continually seeks new projects to build and perfect. His past work includes the co-founding of Tracking202 - a PPC tracking and analytics company that revolutionized internet marketing analysis. In 2009, Tracking202 was sold to Bloosky, and Larby immediately began his next project, Opes Media, a direct response business that utilized proprietary technology. Opes went on to generate $150 million in global revenue. Larby’s belief is that Starlight will be his most successful tech company to date.

Dennis Yu

Co-Founder & Marketing Director


Dennis Yu is the current Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools mentor young adults in social campaign managements for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. Yu has held leadership positions at Yahoo! and American Airlines, and has lectured internationally (in 17 countries and 5 continents) on the advantages of Facebook Marketing. He has been asked to keynote at L2E, PubCon, the Conversion Conference, Gulltaggen, and the Marketo summit. He has been featured in the Wall Street Journal, the New York Times, LA Times, NPR, TechCrunch, Fox News, and CBS Evening News. He co-authored Facebook Nation, a text which is now taught in over 700 colleges and universities. Dennis regularly contributes to Adweek’s Socialtimes column, and his work can be found in the Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo.